Quoting the Crisis

What’s most infuriating to me about all this is that Apple had an opportunity to play fairly and still win. If the interactive capabilities in the new, enhanced iBooks format are so compelling, the resulting books should be able to compete on their own in the marketplace.

Apple, which uses the EPUB standard as the core for iBooks, could easily have produced their free authoring tool so that it continues to support what they acknowledge is the “industry-leading standard.” The program could offer users a choice of output formats: a standard EPUB file or a fully interactive iBooks file.